• Comedy
  • Contemporary
  • Cutting Edge
  • Drama
  • Suspense


By Aaron Loeb

Directed by Kate Austin-Groen 

September 22 - October 14, 2017

"Devilishly funny and demonically dark, Loeb's hilarity makes us, as the title suggests, think." San Francisco Chronicle

Ninety minutes from now, a group of stressed-out corporate consultants is slated to present their work on a mysterious project. It's time to brainstorm within the morally ambiguous parameters they've been given so they can make it to their kids' soccer games and continue their ill-advised affairs. But as they work, the question of what they aren't being told looms ever larger, becoming harder to ignore. If something truly monstrous is going on, it wouldn't be happening over Starbucks scones . . . would it? A ferocious and hilarious thriller. Contains adult language and themes.

ArtLab Fort Collins-  239 Linden St

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"The sinister tangos with the madcap..." The New York Times (Critic's Pick)

The Story

They only have 90 minutes to find a way to prevent a global crisis. The clock is ticking as Hannah, Brock, Ted, and Sandeep work on the most morbid and secretive project of their careers. When one of their group is taken by thugs, the group must decide whether they can make sense of their situation using flowcharts and optimization, or if they should give it up before they "disappear" as well. Can they find a way to save the human race, or will paranoia and distrust consume them first? Big Brother is certainly watching . . . or is Big Brother already in the room?  

“Glimmers of a social conscience blossom into hysterical paranoia . . . Trains of logic turn in upon themselves and become derailed in comically rational conspiracy theories . . .“ –San Francisco Chronicle

The Experience

Ideation refers to the process of creating, generating, or communicating new ideas. This play is an over-arching look at a contemporary world in which you can’t trust what you’re told, and where Big Brother is undoubtedly watching. As the team reveals more details, your worst suspicions about the ethics of the project may underestimate the edgy outrageous-ness of Loeb’s sense of humor . . . Get ready for a wild ride.  

The Creator

Aaron Loeb is a San Francisco Bay Area playwright whose work has been performed around the country. His full-length plays include The Proud, Alcestis (Doesn't Live Here Anymore), Brown, First Person Shooter, Blastosphere (with Geetha Reddy), and Abraham Lincoln's Big, Gay Dance Party, which had its Off-Broadway premiere in 2010. Among the honors Loeb has received are two Bay Area Theater Critic Circle Awards for Best New Play (First Person Shooter in '07, ALBGDP in '08), Outstanding Play from the New York International Fringe Festival (ALBGDP '09), GLAAD Media Award Nominee (ALBGDP '09), and seven Emerging Playwright Awards from PlayGround. Loeb is a member of the Dramatists Guild and a Playwrights Foundation resident playwright.

Performance Schedule and Ticket Options


  • Fab Friday
  • Matinee Performance
  • Pay What You Can
  • Performance
  • Student/Educator Night
Please choose a date below for tickets.

Cast and Creatives